Good Grapevine
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Pen Drive storage devices have proved themselves to be a very practical and robust mobile storage method, far surpassing anything that has gone before. For the most part these devices are very reliable as they rely on solid state technology and therefore have no moving parts, which is a big bonus.

Unfortunately recently there has been a massive increase in the failure rate of these previously ultra reliable USB devices, so much so that the data recovery sector is now placing a lot of emphasis and time on USB memory stick recovery. The question has to be asked however what is the problem all of a sudden?

USB memory sticks are dropping in price all the time as with any technology as it ages and gains mass market adoption, and year on year growth in shipment of these devices has a run rate of around 100% meaning by the end of this year unit sales are expected to be in the region of a staggering 300 million.

With such large quantities of devices arriving in consumer’s hands, there is, of course bound to be a number of failures experienced in the field. What data recovery experts at Flash Data Recovery have found is that failure rates could be running at up to 5% - this relates to a tremendously high number of devices failing in the field, up to 15 000 000 devices per year!

Given the previous reliability of USB storage media why then is there an increase in the ratio of failures? Investigations tend to have a common theme and a common result. In a majority of reported cases the actual flash memory in the device has not failed at all and is in perfect working order.

Consumer demand for cheaper goods and services invariably leads to driving manufacturing abroad and in this case to the far east where a lot of the premature failed devices seem to originate. The biggest culprits seem to be the generic unbranded memory sticks found cheap on auction sites. Notably though there is also a huge increase in the number of fake devices finding there way to the market as reported by a leading UK data recovery company in this article:

Nand Flash Identity Fraud

These fake devices often take advantage of the consumer by reporting much higher storage capacity than is actually available which is very misleading right from the off. Another problem here as well is the cost , yes they are cheaper but what are you actually getting for your money? The manufacturing process can only go so far and that only leaves one option, cheaper and substandard components!

In order to avoid this problem I recommend only purchasing brand named devices from reputable suppliers. Remember, as with anything, if the price or claims seem too good to be true, they normally are.

You can find more great advice on data recovery here or for general computing advice visit the computer repair website.