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27 August 2008 may prove to be a pivotal point in mankind’s war against the much-feared bird flu pandemic. On that day, Sharp Corporation unveiled its latest technological weapon against the unseen enemy! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.

With increasing regularity, the press reminds us that bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic sounds terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. History records for us that 50 million people may have died during the 1918 Spanish Flu pandemic! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.

PANIC STATIONS! PANIC STATIONS?

Not quite, not yet anyway. Updated on 10 Sep 2008, WHO statistics shows the death toll at 245 from 1996 when the H5N1 virus was first identified in China. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. As of now, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. Without a doubt, there will be global pandemonium if the dreaded virus mutation happens.

With increasing momentum. many countries are conscientiously preparing for the worse (more on this in a later post). As protectors of our families and loved ones, we should start doing some homework too.

Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ordinary ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. If there is really a tested defence shield against a deadly virus, why not? With Sharp’s Plasmacluster Ion Air Purifier, that is exactly what is promised.

The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? According to Sharp, none at all! Sharp contends that it is cheaper than any other competing ionic air purifier when measured over 5 years. A case of over-delivering by Sharp? But, how is this possible in this nothing-is-for-free world?

Yes, its possible, claims Sharp. For instance, in its Plasmacluster Ionic Air Purifier Model FP-N40CX, Sharp contends that it is undoubtedly better value for money as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor’s ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.

If anyone has relevant numbers on Sharp and the competitors, your feedback will be much appreciated. Do let me know if you have recent actual data.

My next move would be to seriously investigate the Sharp Plasmacluster Ion Technology. Especially since bird flu is still not quite at pandemic proportions.

It’ll be way too late when that hits. I know. I remember my family, along with thousands of other frantic people, scrambling around town looking for the much-touted N95 face mask when the last near-pandemic scare took place in Asia. It was the SARS (severe acute respiratory syndrome) virus. Originating in Asia in 2003, it eventually infected 8,096 people around the world and resulted in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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