Good Grapevine
My grapes are bursting with info and flavour for you to devour!

Sharp Corporation issued a seemingly ordinary press release on 27 August 2008. But I believe the information therein will one day gain global prominence! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic does not just sound terrifying. It is. That’s when a highly contagious and deadly virus goes global, in a very negative sense. The worst pandemic on record was the Spanish flu in 1918 which is believed to have killed 50 million people worldwide! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.

Do I have your attention now? Is it time to PANIC?

Not quite, not yet anyway. WHO statistics (updated up to 10 Sep 2008) tracing back to 1996 when the H5N1 virus first surfaced in China shows a relatively low death toll of 245. So what’s the fuss? Scientists monitoring the virus fear that it may mutate into a form that transmits from human to human. As I write, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. Without a doubt, there will be global pandemonium if the dreaded virus mutation happens.

Countries are conscientiously preparing for the worse (more on this in a later post). At the individual level, we should start making preparations too.

Ok, so what has the Sharp ionic air purifier to do with all this. Isn’t it just another ionic air purifier? It is ordinary in that it performs the usual functions of the run-of-the-mill air purifier by getting rid of dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? That’s what Sharp is claiming, get the all-in-one package with their Plasmacluster Ion Air Purifier.

The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? No extra cost, Sharp claims! Sharp contends that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Great value for our hard-earned money! But, how is this possible in this nothing-is-for-free world?

It is entirely possible, says Sharp. For example, there is much better value for money in its Plasmacluster Ionic Air Purifier Model FP-N40CX as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor’s upfront cost of US$160 looks cheap compared to Sharp’s US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.

If anyone has relevant numbers on Sharp and the competitors, your feedback will be much appreciated. Just email me if you have actual data.

Meanwhile, I’m going to scrutinise intently the Sharp Plasmacluster Ion Technology. The time to research is now, while bird flu is still not quite at pandemic proportions.

Today is the day to get started. Believe me, I have seen it. I remember my family, along with thousands of other frantic people, scrambling around town looking for the much-touted N95 face mask when the last near-pandemic scare took place in Asia. In case you have not heard, the year was 2003. The SARS (severe acute respiratory syndrome) virus originated in Asia and infected 8,096 people around the world, resulting in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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