Good Grapevine
My grapes are bursting with info and flavour for you to devour!

On 27 August 2008, Sharp Corporation issued a press release that may someday be recognised as the true beginning of mankind’s war against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic sounds terrifying. It is. That’s when a highly contagious virus goes global, in a very negative sense. The worst pandemic on record was the Spanish flu in 1918 which is believed to have killed 50 million people worldwide! World Health Organization (WHO) confirmed on 5 October 2005 that the 1918 Spanish flu was caused by H1N1, a bird flu virus.

If fear is gripping you right now, is it time to PANIC?

Not quite, not yet anyway. Updated on 10 Sep 2008, WHO statistics shows the death toll at 245 from 1996 when the H5N1 virus was first identified in China. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. To the knowledge of WHO, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if (it seems the virus has not reached the “when” stage) the dreaded virus mutation takes place, you can expect pandemonium on a global scale.

Countries are conscientiously preparing for the worse (more on this in a later post). As protectors of our families and loved ones, we should start doing some homework too.

Ok, so what has the Sharp ionic air purifier to do with all this. Isn’t it just another ionic air purifier? Yes, it’s ordinary in that it takes care of the usual stuff that we look for in an air purifier – dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. If there is really a tested defence shield against a deadly virus, why not? That’s what Sharp is saying, get the all-in-one air purifier with their Plasmacluster Ion Air Purifier.

Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? No extra cost, Sharp claims! Sharp contends that it is cheaper than any other competing ionic air purifier when measured over 5 years. Great value for our hard-earned money! How is it possible in this nothing-is-for-free world?

It is entirely possible, says Sharp. For example, there is much better value for money in its Plasmacluster Ionic Air Purifier Model FP-N40CX as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor’s ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.

Any feedback on the competitor numbers would be greatly appreciated. Feel free to drop me a note if you have actual data.

In the meantime, I will study the Sharp Plasmacluster Ion Technology more closely. Now is the time to research, while bird flu is still not quite at pandemic proportions.

Don’t procrastinate. Experience is a good teacher. It was like a horror movie that ran for months. Paranoia abounded in crowded places even as people commuted to work on buses and MRT trains. Taxis cruised empty as stories were told of the infected travelling in them to hospital. It was near pandemonium in many Asian cities as pandemic fears took hold. For those of you who did not hear of it, it was the SARS (severe acute respiratory syndrome) virus that hit 8,096 people around the world and resulted in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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